Even the gaming world has come to realized the impact of a potential NBA lockout. Instead of only marketing to the current NBA fan, NBA 2K12 has changed its approach. In the game's new commercial, the "greatest team" question is presented. The commercial begins with His Airness, or Michael Jordan stating how the '96 Bulls was the greatest team ever. Everyone from current stars like Drake and Brian Wilson to billionaire owner Mark Cuban state their opinions revealing how their favorite team is the greatest team of all time. Finally, the camera pans to MJ showcasing his 1996, 72 win World Championship ring. The worlds greatest team is engraved on Jordan's ring. If you did not know the 1996 Chicago Bulls won the championship, but more impressively hold the single season record at 72 wins and 10 losses.
This commercial does not advertise current NBA players or teams as much as the classic teams of the past. Even the three different covers have retired players: Michael Jordan, Magic Johnson, and Larry Bird. NBA 2K12 has realized that the current potential season ending lockout could have impacted their sales. In order to prevent losses they marketed in a different way, appealing to previous generations. This smart tactic keeps the NBA fan interested in the game even with the NBA' current situation. So even if their is no NBA season a passionate fan can always relive past highlights in the video game world. Being from Chicago I know that the '96 Bulls are BY FAR the best team to ever set on the hardwood, and now anyone can pick up a controller and find out for themselves.
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