Nature is unique, authentic, pure, and also delicious like Nature Valley.  This can be heard in the the opening of Nature Valley's snack commercial.  Instead of appealing to the technological part of society, Nature Valley is appealing to the naturalistic part of society.  These would include outdoors people and people who want to eat natural.  From the beginning to the end of this commercial authentic photo shots of mountains, lakes, and valleys are used to invite the viewer to relax and enjoy all the wonders of nature.  In the commercial a couple is sitting in nature enjoying delicious Nature Valley granola bars.

This commercial compares the beauty of nature with the delicious taste of nature Valley's honey oat granola bars very well.  Nature Valley does a great job using natural tones, bird noises, and landscapes to create a relaxing atmosphere, encouraging the viewer to enjoy the natural aspects of life through a granola bar.  The granola bar is 100% delicious because it is 100% natural.  The target audience would see 100% natural and 100% delicious as very important because nature and taste are the key selling point of Nature Valley.  Plus its hard to beat 100% deliciousness.