In my last blog I discussed how the Wisconsin area in particular was capitalizing on Aaron Rodgers and the Packer's Superbowl success. However, it is not just local businesses that are trying to incorporate Aaron Rodgers. State Farm, a national insurance company, has a commercial poking fun at Rodgers' touchdown dance. In the commercial Rodgers' championship-belt dance is the discount double check which is used to symbolize the saving that one receives from State Farm.
This commercial is better than previous Aaron Rodgers' commercials because it incorporates more emotion. Rodgers is not just sitting on the a chair, he is talking with an American couple. They interact with the discount double check, or championship dance, while joking with Rodgers that if he was a quarterback then they would robots. The commercial finally ends with what appears to be a die hard Packer's fan in the typical cheese head hat and painted body doing the discount count double check.
This commercial engages the viewer by using a national celebrity while also incorporating important facts and information about how State Farm can save you hundreds of dollars. I find it quite interesting how Rodgers is used by State Farm to create a humorous, but effective commercial. After this commercial I want to go to a State Farm office to see if the State Farm agents actually do the discount double check.
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