This commercial begins by asking what seems to be a pointless question about someone who the viewer could really care less about.  The commercial is very monotone, completely unrealistic, and at some points boring.  Despite what appears to be all negative characteristics this commercial did what it was to suppose to do: grab the viewer's attention.  The ugly, balding Frank cannot use Kayak.com because he has previously given the creator of this travel website an "atomic wedgie."  Now Frank is stuck spending countless hours searching dozens of different travel sites.  


Everyone else has the privilege of being able to compare not only dozens, but hundreds of travel sites with Kayak.com.  This is the easiest and most efficient way of searching online.  Kayak.com's search one and done makes travel planning even for the non-technological people easy.  Even though most people do not generally spend countless hours a year researching and planning vacations, Kayak.com is still available to everyone....except Frank.

Link: http://www.kayak.com/