Size Sassy

Even though this commercial is short and directed at a female audience, I could not help but find this advertisement interesting.  It begins to a vibrant, "foot-tapping" rhythm where a beautiful women is shopping for pants.  This is when a female's voice, softly appealing to women all around the world states:

"Wouldn't it be nice if we focused less on the number and more on how the fit makes us feel? Take the Special K challenge and slip into size sassy in two weeks."

Special K is trying to appeal to women who do not yet feel sassy, but have the desire too change.  In less than two weeks, according to Special K, all women can slip into becoming the beautiful and now "sassy" women in the commercial.  This advertisement makes becoming sassy as easy as slipping into your favorite pair of jeans.  And why is it that easy? The answer is simple: Kellogg's Special K cereal.

To leave the viewer in a good mood children's voices from the underlying song are heard saying: "Hey we're gonna have a good day" as the brand's slogan, what will you gain when you lose?, appears on the screen.  This song choice was interesting.  The song originally is by Nappy Roots and talks about having a good day because no one is getting killed that particular day.  This kind of happiness is a little different than being sassy because you ate Special K cereal.  Nevertheless, the upbeat song and underlying message was the right choice for the commercial.  The viewer is left wondering if Special K can really make everyday a good day.