Fiat has recently introduced its new car, the Fiat 500 Abarth.  The car includes an all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car.  The new 2012 Fiat 500 emphasizes the brand’s legendary performance heritage to American streets.  

  

Fiat used American icon, Jennifer Lopez, to promote their product.  JLO embodies everything that Fiat is trying to stands behind.  She represents the American dream while also bringing recognition and loyalty to the Fiat name.  However, something about this commercial does not seem right.  Maybe it is the fact that Fiat never states any facts or information about the car.  Or it might have been that it is highly unlikely that a person as wealthy as JLO would be caught driving in a Fiat.  I cannot picture Jennifer Lopez driving her own car, let alone a $20,000 Fiat 500 .

They're back!  Yes, the rumors are true; Mike Judge's Beavis and Butt-head have returned to MTV.  Even though the show has not aired since 1997 it is still going to be successful.  With reality and drama shows taking over television networks Judge's comedy will bring a much needed change.  Beavis and Butt-head is still a classic comedy show that focuses around stupid, immature humor.  The plots generally consist of Beavis and Butt-head watching t.v., looking to "score" with girls, and laughing.  There are no complex story lines or characters and Beavis and Butt-head are not role models for children.  However, this is what makes the show appealing and successful.    

Levi's is the original maker of the blue jeans.  Having been the first to introduce the world to the jean market Levi's has taken it upon itself to also become the revolutionist of jeans.  With the launching the Levi Curve ID system women are now afforded jeans that fit the multiple dimensions of their bodies rather than just their waist and length.  The Curve ID campaign is intended to attract women to the Levi brand by creating a pair of jeans that is designed for a specific shape, not size.  This campaign measured over 65,000 women around the world to develop a custom fit system based on the various fits of women’s shapes.  There are fits such as slight, demi, bold, and supreme so anyone can find their own fit. 

These advances demonstrate Levi’s attention to all aspects of their company. They show interest in making a quality product while reaching all audiences, especially the women target.  Levi’s uses the emotional type of advertising and in result touches the way women perceive their bodies.  For women who struggle with body image this breakthrough campaign will be remembered  because it leaves consumers wondering about their current situation.  Many young women will be wondering if the jeans they currently own cause any problem spots and more importantly, how Levi Curve ID will fix those problems.  Levi's wants to help change the world and will start by helping women feel good about themselves.  

http://www.levistrauss.com/about

Recently, MW3, or Modern Warfare 3, video game came out.  The makers of MW3 partnered up with Jeep to create the "toughest vehicle".  While the concept seems fairly well thought out, the outcome of selling a lot of these special addition Jeeps will he highly unlikely.  Even though MW3 is a VERY popular video game (it hold the highest number of sold copies in the first day) generally the consumers who  buy video games can not afford such cars, especially a 2012 special addition Jeep.

MW3 has been advertising to a broader range of people ranging anywhere from late teens to individuals in their early forties.  This has worked for the video game's sales and has increased the average consumer's age.  Even with MW3's popularity, sales, and market I still feel that buyers will simply not purchase a car simply because of a video game.  Really who wants to be seen driving a $25,000 video game car?

http://www.callofduty.com/mw3
http://www.jeep.com/en/callofduty/

Applebee's recently released a commercial with the message that Veterans and active duty military personnel eat free at Applebee's on Veteran's Day, November 11.  This is an emotional campaign that Applebee's is using in order to increase the number of people going to the Applebee's restaurant chain.  This is not new for Applebee's and after examing their website it is clear that giving back is one of Applebee's primary goals. 

Applebee's is not only taking the initiative by thanking Veterans with free food, but also encourages others to do the same.  Applebee's is trying to help sponsor the largest military thank you of all time.  They hope to thank all 24 million veterans and active duty military.  This is done though donations, Applebee's gift cards, and letters of gratitude from generous sponsors.  This campaign highlights how Applebee's cares about its country and those who protect it.  Nationalism can be seen throughout the campaign, but the best at the end where the traditional Applebee's apple logo is shown.  However, it is an American flag apple revealing how Applebee's is truely American.

Link to  website: http://www.applebees.com/thankyoumovement     

NIKE BASKETBALL

With the present NBA lockout the shoe world is forced to advertise and campaign their products differently.  Nike has chosen a clever slogan for their campaign: basketball never stops.  This is a very effective advertising strategy because this slogan appeals to the emotional aspect of Nike in regards to their basketball enthusiasts. The target audience is drawn to the message that even though their is a present NBA lockout Nike shoes allow the individual to continue to enjoy all the aspects of basketball.  Nike has chosen to highlight this advertisement with many of the NBA's greatest stars.  If Kevin Durant, Dirk Nowitzki, Amare Stoudemire, and LeBron James will continue playing basketball than so can the viewer; hopefully in a pair of Nike's shoes.

The one part of the commercial that I have a hard time understanding is why they would use Coach K for this commercial.  He is the Duke University head basketball coach and was the former Gold Medal winning Olympic coach.  However, he has nothing to do with the NBA lockout.  I'm not sure if Nike's underlying tactic is to try and entice the viewer to watch the college teams like Duke since there might be the possibility of an entire NBA season lockout.    

Nature is unique, authentic, pure, and also delicious like Nature Valley.  This can be heard in the the opening of Nature Valley's snack commercial.  Instead of appealing to the technological part of society, Nature Valley is appealing to the naturalistic part of society.  These would include outdoors people and people who want to eat natural.  From the beginning to the end of this commercial authentic photo shots of mountains, lakes, and valleys are used to invite the viewer to relax and enjoy all the wonders of nature.  In the commercial a couple is sitting in nature enjoying delicious Nature Valley granola bars.

This commercial compares the beauty of nature with the delicious taste of nature Valley's honey oat granola bars very well.  Nature Valley does a great job using natural tones, bird noises, and landscapes to create a relaxing atmosphere, encouraging the viewer to enjoy the natural aspects of life through a granola bar.  The granola bar is 100% delicious because it is 100% natural.  The target audience would see 100% natural and 100% delicious as very important because nature and taste are the key selling point of Nature Valley.  Plus its hard to beat 100% deliciousness.