Recently, MW3, or Modern Warfare 3, video game came out.  The makers of MW3 partnered up with Jeep to create the "toughest vehicle".  While the concept seems fairly well thought out, the outcome of selling a lot of these special addition Jeeps will he highly unlikely.  Even though MW3 is a VERY popular video game (it hold the highest number of sold copies in the first day) generally the consumers who  buy video games can not afford such cars, especially a 2012 special addition Jeep.

MW3 has been advertising to a broader range of people ranging anywhere from late teens to individuals in their early forties.  This has worked for the video game's sales and has increased the average consumer's age.  Even with MW3's popularity, sales, and market I still feel that buyers will simply not purchase a car simply because of a video game.  Really who wants to be seen driving a $25,000 video game car?

http://www.callofduty.com/mw3
http://www.jeep.com/en/callofduty/