Applebee's recently released a commercial with the message that Veterans and active duty military personnel eat free at Applebee's on Veteran's Day, November 11.  This is an emotional campaign that Applebee's is using in order to increase the number of people going to the Applebee's restaurant chain.  This is not new for Applebee's and after examing their website it is clear that giving back is one of Applebee's primary goals. 

Applebee's is not only taking the initiative by thanking Veterans with free food, but also encourages others to do the same.  Applebee's is trying to help sponsor the largest military thank you of all time.  They hope to thank all 24 million veterans and active duty military.  This is done though donations, Applebee's gift cards, and letters of gratitude from generous sponsors.  This campaign highlights how Applebee's cares about its country and those who protect it.  Nationalism can be seen throughout the campaign, but the best at the end where the traditional Applebee's apple logo is shown.  However, it is an American flag apple revealing how Applebee's is truely American.

Link to  website: http://www.applebees.com/thankyoumovement