Fiat has recently introduced its new car, the Fiat 500 Abarth.  The car includes an all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design, and technology features not traditionally included on a small car.  The new 2012 Fiat 500 emphasizes the brand’s legendary performance heritage to American streets.  

  

Fiat used American icon, Jennifer Lopez, to promote their product.  JLO embodies everything that Fiat is trying to stands behind.  She represents the American dream while also bringing recognition and loyalty to the Fiat name.  However, something about this commercial does not seem right.  Maybe it is the fact that Fiat never states any facts or information about the car.  Or it might have been that it is highly unlikely that a person as wealthy as JLO would be caught driving in a Fiat.  I cannot picture Jennifer Lopez driving her own car, let alone a $20,000 Fiat 500 .